diff --git a/deploy.sh b/deploy.sh
index bdb2c8b..07fcf2a 100755
--- a/deploy.sh
+++ b/deploy.sh
@@ -1,13 +1,13 @@
 #!/usr/bin/env bash
 set -euo pipefail
 
-# celebrate-esc deploy script — idempotent, can be re-run safely
+# esc deploy script — idempotent, can be re-run safely
 # Target: Uberspace 8 (serve.uber.space)
 
 HOST="serve"
-SERVICE_DIR="services/celebrate-esc"
-STATIC_DIR="/var/www/virtual/serve/html/celebrate-esc"
-DB_NAME="celebrate_esc"
+SERVICE_DIR="services/esc"
+STATIC_DIR="/var/www/virtual/serve/html/esc"
+DB_NAME="esc"
 PORT=3006
 
 echo "=== celebrate-esc deploy ==="
@@ -19,7 +19,7 @@ ssh "$HOST" "createdb -h localhost -p 5433 $DB_NAME 2>/dev/null || true"
 # ── 2. Build client locally ──────────────────────────────────────────
 echo "→ building client..."
 cd packages/client
-VITE_BASE="/celebrate-esc/" bun run build
+VITE_BASE="/esc/" bun run build
 cd ../..
 
 # ── 3. Sync server code ─────────────────────────────────────────────
@@ -71,10 +71,10 @@ rsync -az --delete packages/client/dist/ "$HOST:$STATIC_DIR/"
 # Create .htaccess for SPA routing
 ssh "$HOST" "cat > $STATIC_DIR/.htaccess << 'HTACCESS'
 RewriteEngine On
-RewriteBase /celebrate-esc/
+RewriteBase /esc/
 
 # Don't rewrite API requests — handled by web backend
-RewriteCond %{REQUEST_URI} ^/celebrate-esc/api [NC]
+RewriteCond %{REQUEST_URI} ^/esc/api [NC]
 RewriteRule . - [L]
 
 RewriteCond %{REQUEST_FILENAME} !-f
@@ -84,14 +84,14 @@ HTACCESS"
 
 # ── 8. Create systemd service ────────────────────────────────────────
 echo "→ setting up systemd service..."
-ssh "$HOST" "cat > ~/.config/systemd/user/celebrate-esc.service << 'UNIT'
+ssh "$HOST" "cat > ~/.config/systemd/user/esc.service << 'UNIT'
 [Unit]
-Description=celebrate-esc API server
+Description=esc API server
 After=postgresql.service
 
 [Service]
 Type=simple
-WorkingDirectory=%h/services/celebrate-esc/server
+WorkingDirectory=%h/services/esc/server
 ExecStart=/usr/bin/bun run --env-file=../.env src/index.ts
 Restart=on-failure
 RestartSec=5
@@ -101,18 +101,18 @@ WantedBy=default.target
 UNIT
 
 systemctl --user daemon-reload
-systemctl --user enable celebrate-esc.service
-systemctl --user restart celebrate-esc.service"
+systemctl --user enable esc.service
+systemctl --user restart esc.service"
 
 # ── 9. Set up web backend routing ────────────────────────────────────
 echo "→ configuring web backend routing..."
-ssh "$HOST" "uberspace web backend add /celebrate-esc/api PORT $PORT --remove-prefix --force 2>/dev/null || true"
+ssh "$HOST" "uberspace web backend add /esc/api PORT $PORT --remove-prefix --force 2>/dev/null || true"
 
 # ── 10. Verify ────────────────────────────────────────────────────────
 echo "→ verifying deployment..."
 sleep 2
-ssh "$HOST" "systemctl --user status celebrate-esc.service --no-pager | head -5"
+ssh "$HOST" "systemctl --user status esc.service --no-pager | head -5"
 echo ""
 echo "=== deploy complete ==="
-echo "Frontend: https://serve.uber.space/celebrate-esc/"
-echo "API:      https://serve.uber.space/celebrate-esc/api/health"
+echo "Frontend: https://serve.uber.space/esc/"
+echo "API:      https://serve.uber.space/esc/api/health"
diff --git a/packages/server/src/index.ts b/packages/server/src/index.ts
index df95848..4adfeaf 100644
--- a/packages/server/src/index.ts
+++ b/packages/server/src/index.ts
@@ -6,7 +6,7 @@ import { env } from "./env"
 registerWebSocketRoutes()
 
 const server = serve({ fetch: app.fetch, port: env.PORT }, (info) => {
-	console.log(`celebrate-esc server running on http://localhost:${info.port}`)
+	console.log(`esc server running on http://localhost:${info.port}`)
 })
 
 injectWebSocket(server)